A StoryBrand Startup is a startup that positions it’s customer as the hero (Luke). It takes a step back from their own perceived awesomeness and understands that their customer is awesome and is on their own journey to find success. You become the guide (Yoda) to help the achieve their success.Read More
Branding and marketing have finally detached from the hip. Too often businesses lumped them together as if they were the same thing, and usually assigned the responsibility for both to one person in the company…or owners tried to tackle it themselves. Branding and Marketing have clearly defined roles for every business or personal brand and here is why…Read More
The term 'side hustle' is thrown around a lot these days…and no, it’s not a dance move or from Zumba class. It’s a legitimate way to make extra money on the side of your current job. I guess it used to be called Moonlighting, which had a some what negative, secret undertone to it back in the 80’s along with a pretty corny TV show starring Bruce Willis. But, it’s been around since the beginning of time, and if you don’t have a side hustle currently, you’re probably missing out on some opportunities…and extra cash.
Here are some tips & tricks for starting a side hustle...Read More
If your message is not clear you will lose people. If visitors to your website don’t clearly understand what you offer in 5 seconds or less - you lose. I know that sounds harsh, but it’s true.
You need a clear message that resonates with people, logically and emotionally...Read More
I did my first handstand push up yesterday at Crossfit. Now, before you roll your eyes and think, “Ugh, another Crossfit post I can’t relate to…” just hold on. This really doesn’t have anything to do with Crossfit. Sort of.
Things like Crossfit can teach us about life, and ourselves...Read More
Everyone is looking for ways to save time and stress right? I know I’m always reading about some hack that will save me a few minutes in the morning, or when I’m cooking etc. And, if I could save time and stress, then I’m in, tell me more.
Want to know my trick?
Ever feel like there is a battle between your head and your heart sometimes? Sometimes you’re like Mr. Spock thinking logically and sometimes you’re Captain Kirk; impulsive and full of emotions. Of course, we need both, but when it comes to vision which one should lead? Your head or your heart?Read More
There are 4 distinct stages when starting something new. Understanding each stage helps you move through them easier, ensuring when you do hit The Dip, you’ll make it back out.Read More
Have a great idea you can't wait to start? Getting started isn't the problem, starting well is. Find out the 3 key elements to starting well so that your idea can endure forever.Read More