Blog

Tips and tricks for starting your own business, clarifying your vision, telling great stories and attracting more business. 

The difference between branding and marketing...and how StoryBrand changes everything

Branding and marketing have finally detached from the hip. Too often businesses lumped them together as if they were the same thing, and usually assigned the responsibility for both to one person in the company…or owners tried to tackle it themselves. Branding and Marketing have clearly defined roles for every business or personal brand and here is why…

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What is a Side Hustle? Tips to Making Money on the Side.

The term 'side hustle' is thrown around a lot these days…and no, it’s not a dance move or from Zumba class. It’s a legitimate way to make extra money on the side of your current job. I guess it used to be called Moonlighting, which had a some what negative, secret undertone to it back in the 80’s along with a pretty corny TV show starring Bruce Willis. But, it’s been around since the beginning of time, and if you don’t have a side hustle currently, you’re probably missing out on some opportunities…and extra cash.

Here are some tips & tricks for starting a side hustle...

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You Never Know Till You Try...

I did my first handstand push up yesterday at Crossfit. Now, before you roll your eyes and think, “Ugh, another Crossfit post I can’t relate to…” just hold on. This really doesn’t have anything to do with Crossfit. Sort of. 

Things like Crossfit can teach us about life, and ourselves...

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Lisa Cumes
One Quick Trick To Save Time and Stress

Everyone is looking for ways to save time and stress right? I know I’m always reading about some hack that will save me a few minutes in the morning, or when I’m cooking etc. And, if I could save time and stress, then I’m in, tell me more. 

Want to know my trick? 

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Lisa Cumes
Head vs Heart

Ever feel like there is a battle between your head and your heart sometimes? Sometimes you’re like Mr. Spock thinking logically and sometimes you’re Captain Kirk; impulsive and full of emotions. Of course, we need both, but when it comes to vision which one should lead? Your head or your heart? 

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Lisa Cumes